MAHMOUD, Hassan; NASSAR, Tarek; FATHY, Karim. Co-branding as a Multi-Level Coordination System for Joint Demand Creation, Value Appropriation, and Dynamic Brand Capital Allocation. International Journal of Applied Sciences, Research, and Innovation, [S. l.], v. 8, n. 1, p. 1–15, 2018. Disponível em: https://thearcedia.com/index.php/IJASRI/article/view/CobrandingasaMultiLevel. Acesso em: 7 nov. 2026.