[1]
H. Mahmoud, T. Nassar, and K. Fathy, “Co-branding as a Multi-Level Coordination System for Joint Demand Creation, Value Appropriation, and Dynamic Brand Capital Allocation”, IJASRI, vol. 8, no. 1, pp. 1–15, Jan. 2018, Accessed: Nov. 07, 2026. [Online]. Available: https://thearcedia.com/index.php/IJASRI/article/view/CobrandingasaMultiLevel